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Shelbe Yousey

Work

Selectedprojects.

Apps on the App Store, platforms behind them, and websites for businesses that needed one. Each project below is something I designed, built and shipped.

5 projects

Miscellaneous

Smaller pieces.

Boost logo
Tracking fix

Boost

Last-minute support for a natural gum brand's Shopify store ahead of a push. Their Meta ads integration was double-counting purchases and reporting conversions incorrectly, which made ad spend impossible to judge. I traced the integration and fixed the tracking so purchase counts came through clean.

chewboost.com
Cruise Funding logo
Email automation

Cruise Funding

An automated outbound email campaign built on top of a lead research pipeline I engineered — it gathers prospect information, scores it with an algorithm I wrote to rank intent, and generates AI-driven messaging tailored to what it found. Freelance engagement.

Alabama Class of 2031 logo
Website

Alabama Class of 2031

A submission site for the University of Alabama's incoming Class of 2031 Instagram community, where students introduce themselves before they arrive on campus. You build a post — your handle, your own caption, up to ten photos in the order you choose — pay through Stripe, and it enters the posting queue. Captions run verbatim; the student keeps control of what goes out. Built on Next.js.

alabama2031class.com