Reaper Calls
A made-to-order product site for a hardwood turkey call, built around a live configurator.
- Role
- Design & build
- Stack
- HTMLTailwind CSSJavaScriptShopifyGo High LevelVercel
- Live
- reapercalls.com
Reaper Calls is a Huntsville, Alabama maker of handmade turkey pot calls. The site sells one flagship product, The Beard Reaper, a precision-ported cherry hardwood call, so the whole page had to earn its keep on a single SKU.
The centrepiece is a configurator: the buyer picks the playing surface from six options (slate, aluminium, titanium, stainless steel, crystal or carbon fiber) and the page updates around that choice before handing off to Shopify for checkout. Around it sit the product story, hand-finishing specs, field reports from customers, a blog and an FAQ.
The brand is deliberately loud, with skull imagery, a dark palette and execution language, so the layout stays disciplined and lets the product photography carry the aggression. Built as a hand-written static site on Tailwind and vanilla JavaScript, deployed on Vercel, with Shopify behind checkout and Go High Level handling enquiries.
- 01Live surface configurator across six playing-plate materials.
- 02Single-product page architecture: story, specs, field reports, FAQ, order capture.
- 03Static build with no framework overhead, so it stays fast on rural mobile connections.
- 04Responsive from 320px up, with photography-first composition at every breakpoint.