Reaper Calls
A made-to-order product site for a hardwood turkey call, built around a live configurator.
- Role
- Design & build
- Stack
- HTMLTailwind CSSJavaScriptShopifyGo High LevelVercel
- Live
- reapercalls.com
Reaper Calls is a Huntsville, Alabama maker of handmade turkey pot calls. The site sells one flagship product — The Beard Reaper, a precision-ported cherry hardwood call — so the whole page had to earn its keep on a single SKU.
The centrepiece is a configurator: the buyer picks the playing surface from six options — slate, aluminium, titanium, stainless steel, crystal or carbon fiber — and the page updates around that choice before handing off to Shopify for checkout. Around it sit the product story, hand-finishing specs, field reports from customers, a blog and an FAQ.
The brand is deliberately loud — skull imagery, dark palette, execution language — so the layout stays disciplined and lets the product photography carry the aggression. Built as a hand-written static site on Tailwind and vanilla JavaScript, deployed on Vercel, with Shopify behind checkout and Go High Level handling enquiries.
- 01Live surface configurator across six playing-plate materials.
- 02Single-product page architecture: story, specs, field reports, FAQ, order capture.
- 03Static build with no framework overhead — fast on rural mobile connections.
- 04Responsive from 320px up, with photography-first composition at every breakpoint.